Paid Traffic That Actually Converts

Why PPC Requires Foundation First

Paid advertising is an accelerant. Pour money into ads before your website converts, and you’re just burning cash faster.

This is why we only take on PPC work for businesses that have:

1. A website that converts — Proper service pages, clear calls to action, fast load times
2. Tracking in place — We can measure what happens after the click
3. A realistic budget — Enough to gather data and optimise (typically £1,000-3,000/month ad spend minimum)

If you’re not there yet, the Growth Retainer builds that foundation. Once it’s solid, paid ads become a multiplier rather than a money pit.

What We Actually Do

Campaign Architecture

We structure campaigns around your most valuable services and locations. Not just throwing keywords at Google and hoping—strategic account structure that makes optimisation possible.

Conversion-First Approach

Every campaign starts with the end goal: what counts as a conversion for your business? Phone call? Form submission? Booking? We set up proper tracking before spending a pound on ads.

Landing Pages That Sell

Sending paid traffic to your homepage is like paying for a billboard that points at your entire building. We create or recommend specific landing pages that match the search intent and drive action.

Ongoing Optimisation

PPC isn’t set-and-forget. We review search terms weekly, adjust bids, test ad copy, and pause what’s not working. Your budget goes to what actually generates enquiries.

What’s Included

A typical PPC engagement includes:

• Campaign audit (if existing) — Where is budget being wasted?
• Account structure — Campaigns, ad groups, keyword organisation
• Ad creation — Headlines, descriptions, extensions
• Tracking setup — Google Analytics 4, conversion tracking, call tracking
• Landing page guidance — Recommendations or builds depending on scope
• Weekly optimisation — Search term review, bid adjustments, ad testing
• Monthly reporting — Clear metrics on spend, conversions, and cost per acquisition

How This Works

PPC management is available as:

• Project engagement — Campaign setup and initial optimisation (£3,000-5,000+)
• Monthly retainer — Ongoing management and optimisation (from £1,500/month)

This is separate from ad spend, which goes directly to Google.

Is This Right for You?

This service is designed for businesses that:

• Already have a website that converts organic traffic
• Want to accelerate growth beyond what SEO alone provides
• Have budget for both management and meaningful ad spend
• Understand PPC is a long game of testing and optimisation

Not sure if you’re ready? Book a Growth Assessment and we’ll evaluate whether your foundation supports paid traffic—or whether we need to build that first.

Frequently Asked Questions

How much should I spend on ads? Depends on your market and goals. Most local service businesses need £1,500-3,000/month in ad spend to gather enough data for meaningful optimisation. Less than that and you’re guessing.

How long until I see results? You’ll see traffic immediately. Conversions typically start within the first month, but expect 2-3 months of optimisation before the campaign is truly dialled in.

Why not just do this myself? You can. Google makes it easy to start. They make it harder to do well. Most DIY campaigns waste 30-50% of budget on poor targeting, bad keywords, and no optimisation. The management fee pays for itself if we save you that waste.

Do you guarantee results? We guarantee the work gets done properly. We can’t guarantee Google’s auction or your market’s competitiveness. What we can show you is exactly where every pound went and what it generated.