DATE

09/07/2025

DATE

09/07/2025

DATE

09/07/2025

Aesthetic + Cosmetic Clinic Website

This project was designed for a modern aesthetics clinic offering treatments like injectables and skincare. The goal was to create a high-end web presence that attracts premium clients, builds instant trust, and reflects the quality of care delivered in person. Every detail—from the clean, luxury look to a seamless booking flow—turns casual visitors into booked appointments.

Client Retention

Client Retention

Client Retention

Modern Design

Modern Design

Modern Design

Industry

Beauty & Aesthetics

Project

Conversion-Focused Site + Booking & Review Automation

Focus

Build Trust · Increase Consults · Collect Google Reviews

Location

North London

Aesthetic clinic mobile website showing welcome page with navigation menu and booking page with treatments and book now button
Aesthetic clinic mobile website showing welcome page with navigation menu and booking page with treatments and book now button
Aesthetic clinic mobile website showing welcome page with navigation menu and booking page with treatments and book now button

The Opportunity – Stand Out and Book Better Clients

This clinic was offering premium treatments — but their online presence didn’t match. Their site looked generic, their branding felt off, and the booking flow was awkward. With competition everywhere and client trust built in seconds, the opportunity wasn’t just to improve — it was to completely reposition. Build something clean, modern, and strategic enough to attract the kind of clients that pay more and stay loyal.

Vibe Didn’t Match Value

LUXURY GAP

LUXURY GAP

LUXURY GAP

• Generic template feel made them look like every other clinic
• Branding and layout didn’t reflect pricing or professionalism
• Potential clients were bouncing before even enquiring

The Tech Didn’t Support Growth

• Booking system felt clunky and disconnected from the site
• No way to guide users toward a preferred service or outcome
• Paid ads weren’t converting — the landing experience fell flat

Aesthetic clinic website wireframe showing call-to-action, trust signals including CQC badge and reviews, services list, and streamlined booking form
Aesthetic clinic website wireframe showing call-to-action, trust signals including CQC badge and reviews, services list, and streamlined booking form
Aesthetic clinic website wireframe showing call-to-action, trust signals including CQC badge and reviews, services list, and streamlined booking form
Aesthetic clinic website section with smiling professional, instant book now button, Trustpilot rating, and treatment cards for Botox, facial, and consultation
Aesthetic clinic website section with smiling professional, instant book now button, Trustpilot rating, and treatment cards for Botox, facial, and consultation
Aesthetic clinic website section with smiling professional, instant book now button, Trustpilot rating, and treatment cards for Botox, facial, and consultation

The Fix – Brand-First Design, Built to Convert

We rebuilt the site from scratch, starting with the brand — not just the logo. Every page was designed to feel modern, professional, and personal — like the kind of space you’d trust your face with. Then we layered in the strategy: a smoother booking flow, clearer service pages, and structure that gets the right people to take action faster.

Looks Like Money, Built Like a Funnel

CONVERSION READY

CONVERSION READY

CONVERSION READY

This wasn’t about being pretty — it was about building trust fast and getting users to act. From the first scroll, the layout makes it easy to know what the clinic offers, why it’s worth it, and how to book.

I prepped the structure for follow-ups and PPC down the line too — including landing page templates and CTA blocks designed for retargeting or promotions. Everything looks premium, runs fast, and works across devices without falling apart.

Responsive aesthetic and cosmetic clinic website shown on laptop, tablet, and mobile devices with booking consultation button and client ratings
Responsive aesthetic and cosmetic clinic website shown on laptop, tablet, and mobile devices with booking consultation button and client ratings
Responsive aesthetic and cosmetic clinic website shown on laptop, tablet, and mobile devices with booking consultation button and client ratings

Solution – A Clean Site That Converts and Stays Polished

The final result was a site that not only looked beautiful but worked hard in the background. It aligned perfectly with the clinic’s vibe, simplified the path to booking, and gave them the professional polish needed to stand out in a crowded space.

Managed. Maintained. Made to Win.

ALL DONE FOR YOU

ALL DONE FOR YOU

ALL DONE FOR YOU

The site is fully hosted and maintained by me — no complicated dashboards, no platform headaches. When the client wants to promote a new treatment, add a section, or change their copy, they just send a message. Simple.

It stays fast, secure, and search-friendly — built for long-term results and first impressions that stick.

Rays

FAQ

FAQ

FAQ

Thinking About Your Own Site? Here’s What Most Clients Ask

Thinking About Your Own Site? Here’s What Most Clients Ask

Everything you need to know before booking your free call.

Everything you need to know before booking your free call.

Effortlessly connect with your favorite tools. Whether it's your CRM, email marketing platform.

What do I need to get started?

Do I need to know how to use any software?

Can I update the site myself later?

How long does it take to launch?

What’s included in the price?

Is there a monthly fee?

What happens if I need support?

Can you connect my booking/calendar/WhatsApp/etc.?

What if I already have a website?

What makes you different from agencies or DIY platforms?

What do I need to get started?

Do I need to know how to use any software?

Can I update the site myself later?

How long does it take to launch?

What’s included in the price?

Is there a monthly fee?

What happens if I need support?

Can you connect my booking/calendar/WhatsApp/etc.?

What if I already have a website?

What makes you different from agencies or DIY platforms?

What do I need to get started?

Do I need to know how to use any software?

Can I update the site myself later?

How long does it take to launch?

What’s included in the price?

Is there a monthly fee?

What happens if I need support?

Can you connect my booking/calendar/WhatsApp/etc.?

What if I already have a website?

What makes you different from agencies or DIY platforms?

Let’s Get You Online

Ready for a Website That Actually Works?

No tech overwhelm. Just real results.

Book a free, no-pressure call. We’ll talk through what you need—no jargon, no sales games, just honest advice and a clear plan to move forward.

Let’s Get You Online

Ready for a Website That Actually Works?

No tech overwhelm. Just real results.

Book a free, no-pressure call. We’ll talk through what you need—no jargon, no sales games, just honest advice and a clear plan to move forward.

Let’s Get You Online

Ready for a Website That Actually Works?

No tech overwhelm. Just real results.

Book a free, no-pressure call. We’ll talk through what you need—no jargon, no sales games, just honest advice and a clear plan to move forward.